The world’s biggest hair salon chain has launched a new line of natural haircuts and natural haircare products for women.
The new line is called brio, and it’s called for “the most amazing haircuts that will give your body a healthy glow.”
The line features hair products from natural hair care brands such as Brio, Kiehl’s, and Dermablend, which are all made with ingredients like jojoba oil, safflower oil, avocado oil, jojatopropyl acetate, and hyaluronic acid.
There’s also coconut oil, hemp oil, and shea butter, among other natural ingredients.
“This is a great opportunity for the Brio brand to expand into the natural haircaring space, which is a market we’re in great shape with,” said Brio founder and CEO Michael Mennick.
“We’re seeing an explosion of women looking for a healthy, natural style to go with their natural hair.”
“We’re so proud to partner with Brio for their newest natural line of products, and look forward to their continued success,” added Brio’s CEO, Jeff Lander.
“This new line provides a unique, natural, and stylish look for women who want to keep their hair healthy and beautiful for years to come.”
The new lines comes just a few weeks after Brio announced a partnership with a new beauty brand, Mizon Beauty.
Brio also partnered with CosDNA to launch a beauty line, BrioBeauty.