Haircare brand L’Oreal is set to debut a new line of glamorous hair accessories in the coming months, and it is aiming to appeal to both men and women.
The French-owned cosmetics brand has teamed up with luxury brand H&M to launch a new collection for 2017, which will be available for women and men alike.
According to the brand’s press release, the new collection will be designed to “provide you with a new and stylish style for your hair”.
The new collection includes products such as the ‘Glamour Haircare Salon’ shampoo and conditioner which will have a soft touch, as well as a range of hair accessories including a wig, earrings and an afghan.
H&M is known for its high-end and luxury goods, and the brand has already sold a number of its products in the past, such as an earring and earrings in 2015, which it subsequently discontinued.
Hair care is a growing area of cosmetics sales for H&M, with sales of the brand soaring last year.
The cosmetics giant is hoping to continue to expand its global presence with its hair products, which are made in its facilities in Germany and the UK.