KOREAN women are finding themselves increasingly invisible to their countrys beauty and fashion magazines.
They are increasingly marginalized, and there is a growing sense that the trend of ‘ethnic Koreanism’ is being perpetuated through the lens of mainstream beauty.
It has been a tough year for many Korean women, and they are struggling to find themselves in the spotlight and not be stereotyped by the world at large.
“The problem is that we have been fighting so hard to be seen as part of the world and that the world now wants to see us as an ethnic group that has been in China for hundreds of years,” said Chanyeol Joo, who works in fashion at the KTV Cosmetics company in Seoul.
The Korean brand, which has had a presence in South Korea since 2013, has been accused of using ethnic makeup to make the brand stand out from other Korean beauty brands.
“They want to have us look like the other ethnic groups,” said Joo.
“So, for us, being a Korean, we have to look like that.”
This is the story of a group of Korean women who are trying to find their place in a rapidly changing society.
They speak out about their struggle and the challenges they face.
This is their story.