Reza Hair Care, a startup founded by her father, the late Iranian Shah Reza, has gained a following for a high-tech product that is more than a beauty salon.
The company, which has offices in New York and the UK, makes hair treatments that last up to eight hours.
The technology is unique because it uses the hair’s natural lubrication to remove bacteria, making it easier to care for.
Its success has attracted investors and, in a trend in hair care, the likes of Bobbi Brown and Prada have come out with their own high-end products.
Here’s what you need to know about Reza.
What does it do?
Reza is an enzyme-based treatment that uses enzymes in the hair to fight bacteria.
The treatment uses hair products, usually synthetic, to remove hair follicles, removing the excess.
The enzymes work in a similar way to natural hair removal creams, but they work better.
The products can be used by women, men and teens.
The firm’s products are available for $70 for a 12-pack and $40 for a 20-pack.
How do I use it?
The company’s website describes the treatment as “natural and gentle” and says the “natural lubrication” works “to prevent hair loss, promote elasticity and restore natural texture.”
The site says the treatment “is formulated to penetrate deep into the skin and help restore elasticity” and “enhances the hair shaft’s elasticity.”
It says it is the “only salon-quality hair-care solution” that works “in the salon and not in the home.”
The company says its treatment can be applied “through an applicator or sponge applicator.”
How does it work?
The enzyme treatment is applied to the skin using a “skin cleanser” that has “acrylic acid, hydrogen peroxide, propylene glycol, glycerin and glyceryl stearate.”
It claims that it can “preserve hair’s elastic properties” and can “remove hair follicle nodules” and the “infection-causing bacteria” that causes “viral infections.”
It also says that the treatment is “not a shampoo.”
How can I learn more?
You can read more about Rezza’s technology and try it yourself at RezaShampoo.com.
The product is available in New Zealand, Australia, the United Kingdom and Canada.
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