Jeep, owner of Jeep luxury brand Jeep, sued by a California man over “deceptive” shampoo he says is supposed to make him look younger.
The lawsuit filed Friday in Los Angeles Superior Court in Los Altos alleges that Jason C. Smith used “deception, deception, deceit, fraud, misrepresentation, and fraudulent concealment” to mislead consumers in his sales pitch, the Los Angeles Times reported.
Smith is also alleged to have deceived consumers in sales pitches for products he sells, according to the lawsuit.
Smith and his company, Jeep Group LLC, have been hit with a class action lawsuit filed in September by two other California men who say they suffered permanent harm from Smith’s products, the Times reported .
In the complaint, Smith’s attorney said that the claims in the suit were based on his personal experience with Smith’s company, and that “the claim was not based on a fraudulent intent to mislead.”
The lawsuit does not name any of the other plaintiffs.
In the lawsuit, Smith is named as a defendant.
The plaintiff in the lawsuit is identified only as “Jason.”
“I’m not going to lie,” Smith told the Times.
“I know how to sell things, and I know how the world works.
I don’t need this guy telling me how to do it.
It’s very frustrating to me.”
The suit claims that Smith also made false statements about the safety of his products.
“In the absence of evidence of injury, or an indication of wrongdoing by Jason Smith, plaintiffs will not bring this action,” the suit reads.
“The defendants’ actions violate Plaintiffs’ First Amendment rights, and their failure to correct the defendants’ fraudulent claims is a threat to Plaintiffs.”
Smith’s lawyer did not immediately respond to a request for comment Friday.
The suit says Smith’s claims of “deceit” were not supported by any evidence, and the complaint does not allege any injury.
Smith told The Associated Press he has been “getting a lot of calls” about the lawsuit and was “going to try to find out what the truth is.”
The allegations against Smith include false statements that he uses a synthetic shampoo made by American Standard Shampoo Co. and “a synthetic shampoo by an independent company that I never heard of,” the lawsuit says.
American Standard has denied any knowledge of the alleged false claims, saying the company did not use any synthetic shampoo or any of its products.
“It’s not the first time I’ve been sued for shampoo and other things,” Smith said. “
“You know, the way I look at it, I’ve gotten some good deals with my hair, but not many. “
It’s not the first time I’ve been sued for shampoo and other things,” Smith said.
“You know, the way I look at it, I’ve gotten some good deals with my hair, but not many.
I got one bad deal.”
The AP previously reported that Smith has sold more than 2.5 million Jeep Wranglers since he started selling them in 2013.