A new hair salon has opened in the middle of the Jewish holy month of Sukkot.
The salon, located in the village of Hadera, is owned by Moti Yoel, a mother of two.
Yoel was inspired to open the salon by a desire to make a difference in the lives of women.
“I thought, why not open a salon in my village, which is about 20 kilometers (12 miles) from my home?,” she told Haaretz.
“It was a good decision.”
The salon opened on Monday, and Yoel said that she already received a lot of interest in her salon.
“We started the first salon a few months ago, and we have had positive feedback,” she said.
“We received more than 1,000 visits during the first week, and today we are up to 5,000.”
Yoel has been busy preparing for the opening, which was planned for March.
“It was quite a lot for me, but I think the main reason was the support from the community,” she added.
“I had to be there 24 hours a day, 7 days a week.”
A typical morning sees a receptionist pick up the salon’s daily essentials for customers.
Yovel is also involved in a daily ritual that takes place in the salon.
During the night, Yoel and her assistant prepare the clients for a traditional “dancing with the sun” with a traditional mat.
During this time, she prepares a few simple pieces of hair that are then given to the customers.
“Sometimes I have to clean the clients’ hair after the dance.
Sometimes I wash the hair, and sometimes I give them a massage,” she explained.
The daily routine takes place at a salon located in Haifa’s Shlomo Shalom, but the service is completely different from the traditional ones at other hair salons.
“A lot of people are not used to it,” Yoel explained.
“When I opened the salon, I wanted to do something different.
But I realized that I didn’t have the time to do that.””
This is what I really want to do,” she continued.
“And this is what everyone else wants too.”
Moti Yoels salon is located in HaderA new salon opened in Israel’s Negev desert town of Haifa on Monday that serves people who cannot afford a traditional salon.
Moti, a 30-year-old hairdresser from the Negevy settlement in the Neve Tzion region of the Nekhil region, opened her salon with the help of local NGO, Elazar HaKibbeti Shalom (Hair Salon for Israel).
In addition to the salon itself, Yovel has opened a second salon in the neighborhood, called The Garden.
This salon has a bigger salon area than the first, and will serve more customers.
Yoel said she hopes to continue to open other hair salon in HaIFA in the coming years.
“After we open this salon, there will be more than 5,500 people who will come and work here,” she assured.
“This is our dream.”